Four flagship cases.

Within CHANEL Fragrance & Beauty, skincare was a growing source of prestige-market growth, judged against the most demanding standards in the category.

Hold science, regulation, sensory experience, commercial positioning and House meaning together in one coherent Product decision, developed across R&D, Regulatory Affairs and Artistic Direction.

SABON's body-care flagship anchored commercial performance across markets and was losing ground year over year.

Recover the value already in the range: rebuild the argument customer-first and carry it through one omnichannel system.

After its acquisition by Laboratoires Boiron, ABBI Care had to define what personalisation would mean as a brand and carry it through every channel.

Build a complete brand system and a more immediate offer around the diagnosis, so personalisation could become both a promise and a purchase.

OPEAZ connected pharmacies, buying groups and laboratories through a commercial-intelligence platform with real know-how behind it.

Give the know-how a sharper market expression: three audience-specific value propositions, one brand system, one adoption roadmap.