CHANEL · PRODUCT DEVELOPMENT
How does a House make skincare its next act of modernity?
- Role
- International Product Manager
- Owned
- Four N°1 skincare developments
- Scope
- Market intelligence · Product development · R&D / Regulatory / Artistic Direction
In brief
Situation
CHANEL was making skincare its next act of modernity, held to the most exacting standards in beauty.
Task
Hold science, regulation, sensory experience and House meaning in one Product decision.
Action
As International Product Manager, developed four N°1 DE CHANEL skincare products pre-launch, across R&D, Regulatory and Artistic Direction.
Result
Four N°1 skincare products, developed and readied for launch.
Product was where every discipline had to agree.
Market intelligence
Reading the international anti-ageing category to frame competition, positioning and pricing.
Product development
Product Manager for four N°1 developments, pre-launch.
- Revitalizing Serum
- Powder-to-Foam Cleanser
- Rich Revitalizing Cream
- Revitalizing Eye Cream
Cross-functional
R&D sets the substance. Regulatory sets what can be claimed. Artistic Direction sets the meaning. Product makes them agree.
- Science
- Regulation
- Sensory experience
- Commercial position
- House meaning
One Product decision
CHANEL didn't add a natural ingredient. It made one its proof.
N°1 was the House's largest beauty launch in a decade: a return to essentials, built on a single conviction and a single flower.
19 years
of CHANEL Research on its own red camellia.
Protocatechuic acid
the molecule isolated from it, a polyphenol antioxidant.
+67% cell vitality
in-vitro, targeting senescence, studied with the University of Vienna.
76% of the plant
petals, seeds, yeast. Nothing wasted.
First refillable
the cream jar, with a tool carved from camellia seed husks.
The move was not clean beauty. It was making naturality legitimate at CHANEL's level: proven by science, carried by a House code.
The camellia, its research and the line's public strategy belong to CHANEL. Shown here as context for the work.
Four developments. One ritual.
Four N°1 developments within my scope, each a different gesture. Reveal each to see its texture.
01 · Cleanse
Powder-to-Foam Cleanser
A powder that foams with water.
02 · Treat
Revitalizing Serum
Smooths · Illuminates · Targets signs of aging.
03 · Moisturise
Rich Revitalizing Cream
Smooths · Nourishes · Protects. Refillable.
04 · Target
Revitalizing Eye Cream
Targeted care for the eye area.
N°1 reached past skincare, the first CHANEL line to unite skincare, makeup and a fragrance mist.
Intelligence could frame the opportunity.
It could not decide the answer.
- Scientifically credible
- Regulatorily viable
- Sensorially distinctive
- Commercially coherent
- Legitimate for the House
The market creates demand.
The House decides which demand deserves an answer.
N°1 stayed an anti-ageing line, led by vitality and the first signs of ageing.
- 01
A House code earns its place when it does Product work.
- 02
Science and desire resolve in the same object.
- 03
The market creates demand. The House decides which demand deserves an answer.
Product is where the House becomes true.
Publicly available CHANEL Product context is presented for editorial reference. No confidential material is shown.